For its largest sales event of the 2014, AT&T wanted to have an event that established the POWER of its brand; something exciting, colorful and fun… a great way to present the message of the individual executives as well as the unified AT&T Brand. The NWPG team collaborated with the AT&T clients to create a single word theme… “POWER” NWPG based the event on a superhero comic book theme.
This allowed for exciting staging elements, really fun video presentations, and best of all… a POWERFUL platform for the message. 3,000 AT&T employees from across the world attended the event, and stepped into the colorful world of graphic novels with a business twist… business leaders as the superhero stars of the show!
— Event + Production Management
— Creative Services
— Video Production